At Steel Viking Fitness we shun the shackles of modern mundanity. We don’t do things the ordinary way - and why should we? This year’s gathering of leadership wasn’t about rehashing business plans; it was a battlefield of ideas, stratagem, and camaraderies, designed to honour the Viking warrior spirit while charting our conquest of the fitness world for 2025.
We started the day like true warriors: a 6:30am workout under the rising sun, a reminder that strength begins at dawn. Our battle cry? “Earn your feast!” Following this, we gathered for a hearty carnivore breakfast—a spread fit for chieftains. Fuelled by enough bacon and eggs to impress Thor himself, we dove into the day’s challenges.
First on the agenda was answering a vital question: What does it mean to be a Steel Viking? This question is the foundation of our values (more on this soon, as we felt it deserved it’s own saga), and it sparked discussions that were as spirited as they were insightful.
Next, we sharpened our axes and got down to structuring the ranks of Steel Viking Horde, who will charge with the berserkers and who will steady the shield wall? Titles like “Chief Executive Blergh” or “Head of Marketing” don’t capture the strength and boldness we aim to bring to the long table. For now, Cameron Readman stands as the Chieftain of Steel Viking Fitness, his focus will be leading both strategy and product with the foresight of Odin. Stuart, now officially a shareholder in this adventure, will be our Banner-Bearer, and will champion spreading the message and forging alliances with the tenacity of a shield brother. Like any warrior society, both Cam and Stu will be soldiers first and work cross-purposes to fight for the values of Steel Viking Fitness.
The heart of the gathering was spent charting the voyages for 2025. We focused on three key pillars. There’s nothing crazy here, but forging with higher quality steel is going to give us a shaper axe to break the shields of obstacles and conquer our bigger goals:
1. Evolving the Viking Virtual Challenge: New sagas, greater challenges, and an experience that brings out the warrior in every participant.
2. Growing the Viking Games: Building on this year’s success and ensuring next year’s trials are the ultimate test of strength, skill, and spirit.
3. Listening to Feedback: 2024 taught us much, and we’re taking every lesson to heart to become even stronger.
The most exciting announcement, however, is the launch of the Steel Viking Shield Bearers program. We will be opening our ranks to those who wish to join our mission, spreading the word of Steel Viking Fitness far and wide. The idea is Shield Bearers will earn perks and benefits as well as a share in the glory and treasure. Membership will grant access to exclusive rewards, including an invitation to next year’s “War Council,” where you’ll stand shoulder to shoulder with us as we plan our next great conquests. More details will be revealed soon, so prepare to answer the call and take your place among the Steel Viking Horde.
As the day turned to night, the tone grew celebratory. Drinking horns were raised, ales flowed freely, and visions of glory were exchanged. Steel Viking Fitness isn’t just about lifting weights—it’s about lifting ambitions, crushing limits, and leaving a legacy of strength.
This gathering was more than an AGM; it was a war council. Plans were laid, shields locked, and our eyes set on the horizon. To all our followers and fellow warriors: prepare yourselves. 2025 will be the year of the Steel Viking.
Stay strong, stay bold, and stay tuned for more updates. The conquest continues.
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